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Packaging serves as a direct brand touchpoint
Starting in the 1920s, Art Deco came to the fore, extensively employing engine-turned and enameled geometric motifs on silver cigarette cases
What's more, many vapers eventually switch to non-tobacco flavours like blueberry and bubblegum, flavours they can't get in cigarettes
To an uninitiated reader, at first, whether the action Thompson described was fanciful or factual might have been unclear, and that seemed to be part of the point
Moreover, the only national brand owned by a major tobacco company, blu, is reaching a significant portion of young Americans with its advertising
All that tobacco pays off handsomely for global investors: Counting dividends, the companys stock has returned roughly 70 percent over the past five years
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