doi:10.1080/15295039109366801 via ResearchGate
Digital IDs will not be accepted
In response to the changing regulatory climate, tobacco firms are exploring new ways to promote their products.[3] Firms have dramatically changed their expenditure patterns, and have shifted their focus towards spending on traditional print advertisements and promotional activities instead of television and radio ads
Our findings indicate that around 2020, coinciding with the implementation of regulatory policies, a discursive shift occurred on Weibo: pro-e-cigarette content declined while anti-e-cigarette narratives increased
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In that kind of tough situation, they need strong and effective marketing