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In 1937, Imperial Tobacco, maker of the most popular brand of cigarettes, Players, issued an album of tobacco trading cardsa popular hobby among boysto commemorate the coronation of King George VI and Queen Elizabeth

Using any form of NRT increases the likelihood of quitting smoking by 50% to 70% compared to placebo or no treatment

In terms of individual policy contribution for the reduction of male prevalence, increasing price remains the most effective way of reducing prevalence, which contributes to 46% of the reduction

Meredith, C

Cigarette smoking has been linked to countless illnesses, chief among them cancer and cardiovascular and respiratory diseases, and is the single most preventable cause of death worldwide [ 1 , 2 , 3 , 4 , 5 , 6 ]

That unpredictability can make it harder to dose consistently compared to smoking